Home Technology Jony Ive’s first post-Apple hardware project is a $60,000 turntable

Jony Ive’s first post-Apple hardware project is a $60,000 turntable

by TM

Jony Ive’s design agency, LoveFrom, has collaborated with Linn on a 50th anniversary edition of the Sondek LP12 turntable. Although the overall design remains similar, LoveFrom made small improvements such as rounded off corners and a circular aluminum power button. However, the company was limited in making significant changes due to concerns over sound quality. The special-edition Sondek LP12-50 is priced at $60,000 with only 250 units available. This project marks Ive’s first post-Apple hardware venture, and LoveFrom is also working with Ferrari and Exor on future creative projects.

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